Press Releases

SpeedTV / January 2009 Barrett-Jackson

During the Barrett-Jackson Auto Auction 2009, Speed TV followed a painting that Eric worked on during the 6 days of the auction. The artwork featuring Rich’s Hot Rod 36 Ford Phaeton, a hot chick (Jeanne) wearing a Fedora, and a Thompson Machine Gun ( from US Auto Weapons), will be completed the end of February. Watch for us on re-runs of Barrett-Jackson 2009.

Mastro’s Steakhouse / January 2009

The premier restaurant in the Southwest, offers an unparalleled dining experience. During Barrett-Jackson we decorated this elegant and entertaining restaurant. Check out some of my art at Mastro’s in the show photos. We’re going to do it bigger and better next year, so make sure you visit Mastro’s.

MONDO Biker / September 2008

Eric Herrmann es un tipo grande y fuerte que se gana bien la vida pintando cuadros siempre inspirados por motos custom y lo que las rodea. Motorista a la vez que artista, Eric saba muy bien con que decorar los lienzos. Desde bien crio tuvo clarro que lo suyo era al arte. WTF! Oh, it’s Spanish. Mondo Biker is the largest motorcycle magazine in Spain and they recently did a very nice 3 page article on my art. Motorcycles, Hot Rods, and Americana are universally cool!

Playboy / December 2007

The Tecate SCORE Baja 1000


“Hidden within this painting,” say’s motor-sport artist Eric Herrmann,“are desert animals, plants, winning racers and the names of celebrities who have tackled the most challenging of off-road events.” Herrmann’s work aims to capture on canvas the essence of this past Novembers 40th anniversary of the SCORE Baja 1000 off-road rally. The original painting is up for grabs (40 by 48 inches, $40,000.00:, but you can get a limited-edition print for $150.00.

Motorsport artist Eric Herrmann signs licensing deal with SCORE International Championship Desert Racing.

August 29, 2007

SCORE International, the producers of the Tecate SCORE Baja 1000 have selected famous motorsport artist Eric Herrmann to produce an original painting to commemorate the 40th anniversary of the celebrated race. The original painting will be produced as art prints, t-shirts, and various other licensed products commemorating this significant milestone in racing history.

A longtime dirt bike racer himself, Eric was honored at the opportunity to work on such an important project. Eric immerses himself in his motor sport paintings and has spent over a year on research before he even picked up his paint brush. Having attended several of the SCORE Baja races, riding on the course during the race to accumulate reference photographs, Eric admits it was one of his more dangerous challenges. “At times I was on the race course in the middle of the Baja peninsula, with Trucks, Buggy’s, and bikes, blowing by me at 125 mph in the sand. You don’t really know what it’s like until you’re back home safe and sound” states Eric.

“I’ve had the pleasure of working on paintings for The Indianapolis 500, numerous motorcycle venues including Daytona & Sturgis, The Barrett-Jackson Auto Auction, NASCAR paintings for Jack Daniel’s and Richard Childress Racing and now the Tecate SCORE Baja 1000. It just doesn’t get any better than this.”

October 26, 2006

Motor sport artist Eric Herrmann creates a Big Twin painting for the Cycle World International Motorcycle Shows presented by Toyota.

World-renowned motor sport artist Eric Herrmann has partnered with Advanstar Communications, Inc. the producers of the Cycle World International Motorcycle Shows presented by Toyota, to create an original painting for their popular Big Twin segment of the shows. Eric will be working on the painting at several stops along the thirteen-show tour and will unveil the original painting during the Big Twin West dealer show in Las Vegas, December 1st 2006.

Eric’s popular motorcycle art display will be showcased at all 13 events and he is scheduled to attend seven of the events during the tour. Well known in the motorcycle industry, Eric has created paintings of many of the popular motorcycle builders and their bikes over the years. In addition to this painting, Eric has also created paintings for Jack Daniel’s, The Indianapolis Motor Speedway, and is currently working on a Baja painting. While many of his paintings focus on the Big Twin segment, he has also created NASCAR works and off road paintings as well. To see more of Eric’s artwork you can attend any of the Cycle World International Motorcycle Shows or visit his web-site at for frequent updates. For a schedule of events and locations where Eric will be in attendance, view his show schedule.

Sturgis Hillclimb

August 25, 2006

Dustin Herrmann, son of renowned motorcycle artist Eric Herrmann, takes 2nd Place in Sturgis Hillclimb.

Dustin Herrmann (age 15) on his first trip to Sturgis with his father Eric Herrmann, took 2nd place honors at the amateur hill climb. An imposing new hill for 2006, extends 18 stories above the start line, with rain and muddy conditions making for a very challenging ascent. With no extended swingarm, Dustin came within 9’ of the first place finish in his category. With help from Dad’s industry friends at Metzler / Pirelli, a new tire, and Dustin’s wide open throttle technique, Dustin was clearly the crowd favorite. Armed with a second place trophy, a place in the record books, and an appearance on the 6:00 news, Dustin and Eric are already planning for Sturgis 2007. Dustin’s father, Eric Herrmann also challenged the hill and was victorious only by not ending up in the hospital.


Artful Appeal For Spirits Brands

February 06, 2006

In the liquor industry's ongoing effort to build market share, some distillers are taking a new approach to an old product by aligning themselves with the art world. Case in point: the renowned Jack Daniels whiskey brand, and the lesser-known, up-and-coming bourbon 80 Strong.

Both have embraced artwork as a way to get noticed. In the case of Jack, the company has signed an exclusive agreement with sports artist Eric Herrmann, who has painted a number of unique works all featuring the Jack Daniel's brand and its various trademarks. While Herrmann's work is indeed one of a kind and in high demand, such art doesn't come cheap. His most recent work, an original painting measuring over five feet by four feet, is available for $77,000. For those with less expensive tastes, 1,866 limited edition prints of the work have been issued for a starting price of $200. Plans are being made to unveil the original painting at the Jack Daniel's display during Nascar's Daytona 500 Race Week.

Taking a different path on the same route, 8o Strong bourbon is rolling out a unique painted bottle featuring a Vargas-type model by artist Diana Ponce.

Whether or not this foray into the art world will pay off for either distiller remains to be seen. But for fans of the brands, the product will enjoy prominent visibility by the owner, and isn't that the whole idea? —Rory J. Thompson

Programs: Jack Daniel's, 80 Strong promotions

Marketers: Jack Daniel's Distillery, Lynchburg, Tenn.; Strong Brands LLC, New York

Key players: Eric Herrmann Studios, Cave Creek, Ariz.; Diana Ponce, DianaPonceArt .com